Mindy Nguyen
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JuiceBot

– Art Direction
– UI/UX Design
– Branding Design

JuiceBot is an organic juice vending machine that aims to make fresh organic juice more accessible and affordable to everyone. 

Our task was to completely rebrand JuiceBot. This included a new logo and identity system, a suite of produce photography, an overhaul of the vending machine interface, vending machine wrap, and website.

 
JuiceBot-WeHo
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Madeby Gallery Rebrand

Madeby is a gallery boutique that solely sells unique creations made by Ringling College of Art + Design students and alumni. It introduces the college's eclectic and multifaceted nature to the Sarasota community, ranging from fine art paintings to home decor. Struggling to attract student talent and traffic to the gallery, a thoughtful rebrand aimed to revitalize the brand and its audience's perception. Utilizing patterns influenced by the creative and tropical environment, the branding and visual language embodies the vast range of work and the individuals it comes from.

ROLE: Creative concept, brand strategy, art direction, graphic design, print production

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The Main Museum

We partnered with downtown LA’s Main Museum to launch their new visual identity, reflective of the bilingualism of Los Angeles and the museum’s goal, inclusiveness in the local community. The non-profit, free admission museum unveiled their new identity in a renovated space, which includes galleries and a new program called “Beta Main.” Beta Main is an experimental part of the museum, a place where local LA-based artists-in-residence can showcase their work. The Main Museum is a nearly 100,000-square-foot space and is the former 1903 Hellman Building and the 1905 Farmers & Merchants Building in the Old Bank District.

Studio: Use All Five
ROLE
: brand strategy, print design, branding, graphic design

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The Way In

To promote the launch of LinkedIn's Jobs product to career builders, the campaign's mission was to engage viewers and convey that LinkedIn doesn't just show you the job, but also shows you the way in. In collaboration with a small team, we came up with the solution to leverage 360° videos to effectively communicate our message. Using the Top Attractors list, we identified and partnered with some of the most coveted companies that appeal to career builders – Airbnb, ASOS, and Hugo Boss. Each video gives viewers a deeper look into the work environment, the passionate people within them, and what it takes to work there.

ASOS | London, UK

Airbnb | San Francisco, CA

Hugo Boss | Metzingen, Germany

Behind The Scenes

Role – Art Director

Pre-Production – Creative concept, proposals, storyboards, talent coordination, location scouting, camera diagrams
Production – Set dressing, art directing shots, talent manager
Post-Production – Stitching voice over and narrative, designing and animating call-out cards, music selection, etc. 

Jared Freeden –
Creative Director

Francisco Martinez –
Concept, Art Direction

Mohammad Awadalla –
Concept, Copywriter

Tony Vu –
Producer, Brand Strategist

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A180˚ Magazine

A180˚ is an interdisciplinary quarterly journal of people, thoughts, and actions - that challenge the status quo. This publication has a conscience - evaluate your values, question your motives.

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Personal Work

Self initiated illustrations and miscellaneous projects that keep me sane :)

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Heliolux

Heliolux is a conceptual musical and visual duo that aims to create a captivating experience unique to each live performance. Max Cutler's brooding vocals mixed with Luke Brixton's bass-heavy mixes and interactive live projection art create an ineffable experience.
To view the process and extra branding materials not showed here, check out the process blog.

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Projection Art Element

Projection Art Element

Projection Art Element

Projection Art Element

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