The Main Museum
We partnered with downtown LA’s Main Museum to launch their new visual identity, reflective of the bilingualism of Los Angeles and the museum’s goal, inclusiveness in the local community. The non-profit, free admission museum unveiled their new identity in a renovated space, which includes galleries and a new program called “Beta Main.” Beta Main is an experimental part of the museum, a place where local LA-based artists-in-residence can showcase their work. The Main Museum is a nearly 100,000-square-foot space and is the former 1903 Hellman Building and the 1905 Farmers & Merchants Building in the Old Bank District.
Studio: Use All Five
ROLE: brand strategy, print design, branding, graphic design