Madeby Gallery Rebrand

Madeby is a gallery boutique that solely sells unique creations made by Ringling College of Art + Design students and alumni. It introduces the college's eclectic and multifaceted nature to the Sarasota community, ranging from fine art paintings to home decor. Struggling to attract student talent and traffic to the gallery, a thoughtful rebrand aimed to revitalize the brand and its audience's perception. Utilizing patterns influenced by the creative and tropical environment, the branding and visual language embodies the vast range of work and the individuals it comes from.

ROLE: Creative concept, brand strategy, art direction, graphic design, print production